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Smarter Planet, Lips

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Caption

Now food can tell you how fresh it is.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins
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Highest Rated

Guest's picture

i love it all

Guest
Billoughsby's picture

O.I.C.

Nice.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

I'm very much interested in this product.

Guest
miragino22's picture

I like the simplicity and simple illustration!

miragino22
Activity Score 14
Graphic Designer
Guest's picture

nice!!!!

Guest
Guest's picture

This one is not nice. I think the freshness is not coming through.

Guest
jnaimo's picture

I hesitated on the visual for this one. It took me a bit longer to see the chicken head in the lady's mouth. Is chicken the main fresh food commodity in Norway? This works but it was a bit shocking when I realized what I was looking at.

jnaimo
Activity Score 100
Graphic Designer at Baudville, Inc.
Guest's picture

i love it all

Guest
Seriously Crazy's picture

Even I took a while to see the chicken..

Seriously Crazy
Activity Score 638
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