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Smarter Planet, Arrows

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Caption

Buildings bring down their own energy costs.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins
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jnaimo's picture

A little bit of a disconnect here. The visual says "skyscrapers" the text references "homes".

jnaimo
Activity Score 100
Graphic Designer at Baudville, Inc.
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