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Fire engine

Campaign
Agency Network: 
Published/Aired: 
November 2008

Description

Print advertisement created by Shanghai, China for IBIS, within the category: Transport.

Caption

We now have all the rooms upgraded to the Sound-proof.

Advertising Agency: Shanghai Advertising limited
Creative Director: Gang Wang
Art Director: Eric Sun, Hao Yu
Copywriter: Gang Wang
Photographer: Michael Teo
Other additional credits: Abby Xu
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patUDAY's picture

Very chocolate.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

funky_frogii's picture

dint understand/.........please explain.....because the rooms are soundproof,the fire engine is shooting light instead of alarm?

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

mrckais's picture

it think it's something like code language, like morse or something, the one whit the dog, i think its a sign language used by scouts, am i wrong?

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

Soundproof's so efective u won't notice any sound, so they'll have to use other ways to communicate.

Guest
Guest's picture

great, so we'll burn to death bcz we can't hear the sirens? great reason to stay with this hotel...

Guest
Guest's picture

your comment has more concept than the campaign.

Guest
dave.swanson's picture

Does not work as good as the others do. its almost morbid. the dog one was at least cute this one is going hey its soundproof you'll never hear the firefighter trying to save your life. have a nice death!

dave.swanson
Activity Score 127
Ringling College of Art and Design
Guest's picture

Soundproof doesn't stop light from shining in the windows.

Guest
hero china's picture

这个......????

hero china
Activity Score 99
Art Director at beijing lintas
just write's picture

great idea

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

petty trick

Guest
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