Agency Network: 
November 2008

Print advertisment created by BBDO, United States for IAVA, within the category: Public Interest, NGO.

We know where you’re coming from.
99% of Americans try to avoid getting caught in traffic. 1% of Americans try to avoid getting caught in an ambush.

Advertising Agency: BBDO New York, USA
Creative Director: Don Schneider
Art Director: John Leu
Copywriter: Brad Roseberry
Photographer: Petty Officer 2nd class Sandra M. Palumbo; Tech. Sgt. Jeremy T. Lock; Staff Sgt. JoAnn S. Makinano
Chief Creative Officers: Bill Bruce, David Lubars

Comments (6)

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Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Simple, claro y directo.

Chief Creative Director Nexus BBDO

sneakyhands's picture
Activity Score 1857

no to this line as well.

again, who is your target?

Guest's picture

"The veterans". Duh?

Bye's picture
Activity Score 1464

Not really the BBDO NY I've gotten used to lately, this is tosh.

PFC cano's picture
PFC cano

this is very true many americans just sitting around worry about trying to avoid traffic. while very few americans that are in the military are worried about trying to avoid an abush buy the enemy

Guest's picture

the texture on the top of the wall is such weird. Bad photoshop.