Grow up, 4

Agency Network: 
September 2009

The concept of the ad focuses on communication for pre-teen wear. The campaign was launched for this age group. The positioning statement on which the campaign centers around is ‘Grow Up’ and our communication line is ‘Get world-ready’. The campaign recognizes the differentiating characteristic facts of this age group and speaks of the attitude and élan of this bracket. This is the age where halos and fairy wings are shed and realities of adult hood emerge. This is the focus of our campaign.

Print advertisment created by Black Sheep, India for I Vow, within the category: Fashion.

Get World-Ready

Advertising Agency: Black Sheep, Bangalore, India
Creative Director: Ravi and KT
Photographer: Senthil Kumar

Comments (4)

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Guest's picture

a gud concept killed by poor execution!

Guest's picture

very good concept.

Guest's picture

Very nice concept idd. Executionwise a bit of a shame they tried to ride the Wrangler-Gran-Prix-wave a bit to flagrantly.

Muneer Bhatti's picture
Muneer Bhatti
Activity Score 146

concept is gud, but i think exe is littile bit weak.