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Bono

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by Filadelfia, Brazil for I Love Jazz, within the category: Recreation, Leisure.

Caption

He is known by his knickname. His voice is incomparable. He shared the stage with the greatest music stars. And has become an advocate for social issues.
See? If you like rock n'roll, you will surely like jazz.
I Love Jazz Festival. One weekend of free concerts at Praca do Papa.

Advertising Agency: Filadelfia, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes
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ace85le's picture

The idea is so so, but I can really imagine the thought process and the planning behind this campaign, i.e. how to the concepts, how to distribute these ideas, etc. One of the few campaigns posted here that actually are meaningful with all 3 manifestations.

For once, they think for the clients, not for award-winning purpose. I'd have to give props for that.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

silvi's picture

I think this is a complicated idea, even i like it.

silvi
Activity Score 4172
Copywriter
JavierGarza's picture

buen anuncio, la idea me agrada..
"If you like rock and roll, you will survive like jazz" excelente linea

JavierGarza
Activity Score 150
Freelancer ( marketing, advertising, e-marketing, seo , sem , social media) |

http://allaboutmktg.posterous.com | http://www.twitter.com/javierge

WillyLatasa's picture

Muy forzado, mucho copy, el arte no es el mejor, me aburrió..

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

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