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Britney Spears

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

When you play great music back to back someone's going to get hurt.

Print advertisement created by Bloom, Ireland for i102-104FM, within the category: Media.

Caption

Britney Spears Lady Gaga
Great Music back to back.
iRadio 102-104FM

Advertising Agency: bloom, Dublin, Ireland
Creative Director: David Quinn
Art Director: Fred Mangan
Copywriter: Bobby B
Photographer: David Cantwell
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mrckais's picture

don't get it

mrckais
Activity Score 417
Art Director |

mrckais

thedesignaddict's picture

WTF?

thedesignaddict
Activity Score 5403
Art Director at Freelance
headcheese61's picture

These just get worse. The entire campaign is bloodbath in more ways than one. If I were the client I would start freaking out right about now as ad revenue began to fall and listeners switched to stations that did not machete their listeners.

headcheese61
Activity Score 16
Creative Director at Valley View Casino
the_guest's picture

you have to read the headlines: they're making funny sentences out of bands' names. In this case, Britney "spears" Lady Gaga (i.e. she killed her with a spear, that's what you see behind the white sheet). The point is, this radio station believes their music (Britney's and Lady Gaga's) is not music worth listening (and I agree with them, so I'll be a potential listener, if I lived in Ireland). A bit convoluted, maybe, but still funny.

the_guest
Activity Score 175
duketheunderdog's picture

WTF? Is this one of those viagra ads??

duketheunderdog
Activity Score 39
Garbage man
CurryJ's picture

ok, now I get it. DOH!

Pretty funny...

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

paumarques's picture

jej!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

silvi's picture

I don´t get this one.

silvi
Activity Score 4172
Copywriter
sloppy4's picture

so, lady gaga dies with a boner?

sloppy4
Activity Score 1492
menziesmj's picture

no, that's a spear. get it? Brittany "spears" Lady Gaga.

menziesmj
Activity Score 2
CanWest
Bahamut's picture

I don´t think that murder is that funny...and i don´ t think this idea works at all.

Bahamut
Activity Score 105
México
jazzringz's picture

not cool..

jazzringz
Activity Score 104
Art Director at TBWA
atb2005's picture

A lot of people don't get it probably because English is not their native language.. To spear means to pierce.. We have a clever play on words (names) here. I love the entire campaign! It's morbidly funny AND original.

atb2005
Activity Score 13557
Dimes's picture

thanks dukethunderdog, me missed the punch at first. awesome!

Dimes
Activity Score 10
Copywriter at The streets
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