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More brightness, 1

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by Desyatka, Ukraine for Hyundai, within the category: Automotive.

Advertising Agency: Desyatka, Kyiv, Ukraine
Creative Director: Yuriy Horbachevskyy
Art Directors: Yuriy Horbachevskyy, Alexander Arkhinos
Photographer: Andrey Lobov
Retoucher: Oleg Homrach
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-DaMontana-'s picture

Great Art direction in all the campaign, ;)

-DaMontana-
Activity Score 118
Advertainment's picture

Can't believe work like this is on the front page and our viral isn't.

Advertainment
Activity Score 260
Art Director
AL6352's picture

sometimes, Ads Of The World accepts really bad pieces... come on guys!!!! keep the standards up!!!

this is a really basic, boring idea.

sad.

AL6352
Activity Score 66
jotabequ GREY / ArtDirector
Crisp One's picture

wow dude.......

Crisp One
Activity Score 2005
Other at New York
ivan's picture

I agree guys, the only reason I accepted is because it's culturally interesting in my opinion.

ivan
Creative Director at Ads of the World
STRTLRS's picture

It's not that bad. Maybe the streets of Ukraine are poorly lit with torches and candles. This might speak volumes to the target. Don't quite get the bubble look; looks like a force field from Fantastic 4.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Crayon's picture

pff. what the f? 1st level idea

Crayon
Activity Score 163
Copywriter
anne_one's picture

Wow

anne_one
Activity Score 152
kurtberengeiger's picture

Ok, I'm not an AD, or a media buyer, but can someone please tell me why the format on these is almost square?

kurtberengeiger
Activity Score 7323
Copywriter
pscs's picture

maybe they're just handing this out on the side of the street as a flyer or they could print it on their pamphlets/catalogues?

pscs
Activity Score 440
SAC
NIX DUDE's picture

I think the creatives need more brightness.

NIX DUDE
Activity Score 10
Innocean Worldwide Australia
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