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Air Bag

Agency Network: 
Published/Aired: 
December 2009
Hyundai Print Ad -  Air Bag

Description

Print advertisement created by Y&R, Israel for Hyundai, within the category: Automotive.

Caption

EPS stability system
Helps you avoid a close encounter with the airbag
Hyundai

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Nir Livni
Creative Director: Guy Margalit
Art Director: Dror Nachumi
Copywriter: Zack Feldman
Executive Client Director: Adam Avnon
Account Supervisor: Shiran Chen
Account Manager: Merav Greenshtein
Illustrator: Ofer Avioz
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sync's picture

very odd...
doesn't the ad demonstrate the opposite?

sync
Activity Score 107
JopyCunior's picture

actually it engages the viewer to come closer to read the message. it's simple, to the point. a good ad.

JopyCunior
Activity Score 223
Copywriter
hufflepoff's picture

good

hufflepoff
Activity Score 430
Art Director at shwing
xcreativity's picture

not a fan of it. i just think the concept is poor.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Roger Keynes's picture

So... give us your (at least 6/10) concept, x.

Or is that what the 'x' stands for? ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

whatthefudge's picture

The concept is spot-on. You don't want to have close encounter with an air bag.

whatthefudge
Activity Score 1266
Ensamblador's picture

The copy so small goes the other way.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
satrianee's picture

good thinking.

satrianee
Activity Score 3748
tchifi's picture

I like it !

tchifi
Activity Score 164
Creative Director
Spoonfeederxxx's picture

Should it be something like "if you ever get to read this then you need a Hyundai with EBD?"

I'm not sure, something is wrong here...

Spoonfeederxxx
Activity Score 641
Copywriter
fineartsgenious's picture

as far as concept concern, its good but the message is not readable.

fineartsgenious
Activity Score 12
Graphic Designer
bobby666's picture

good but not great guys

bobby666
Activity Score 1460
RMG Connect, India
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