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Published/Aired: 
December 2012

Description

Print advertisement created by unknownlab, United States for Hyper, within the category: Electronics, Technology.

Caption

Need more power?
Hyper External Batteries for iDevices

Advertising Agency: unknownlab, USA
Creative Director: Tom Van Daele
Art Director: Marco Manansala
Copywriter: Nathan Sirotta
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kleenex's picture

Simple works for me.

kleenex
Activity Score 51126
Web Designer/Developer
Roger Keynes's picture

Ivan, something tells me you're seeing the 'iPod'-ness in some of these campaigns too! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jackmancer2017's picture

C'mon, this is terribly weak - using somebodies artwork. Use your own talent.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Andrej Troha's picture

Stealing is crime. And this is blatant stealing!

Andrej Troha
Activity Score 613
mmackinven's picture

I don't see a problem with these at all?

Hyper External Batteries for iDevices means it's only for Apple products, so completely relevant artwork.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Earibuss's picture

I will start on originality, because these are not original and these images have been done by thousands of kids with Photoshop or Illustrator. They lack aesthetics in rendering the figures. Did it take the designer 5 minutes to make each one? These have poor details in certain areas which make them weak. Take a look at the original ads, they showed folds in clothing, fine hairs flowing, etc. These imitations do not. Plus, these are poor examples of branding, who cares if they attach to Apple devices. Are these made by Apple? No! Also, this style is old and waiting to be forgotten.

Earibuss
Activity Score 3
Graphic Designer
eins-eins-null's picture

its a reference, not a theft - completely different things. nevertheless, cool idea but a decade to late...

eins-eins-null
Activity Score 896
Copywriter
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