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Self-promo, Toothpaste

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by Hype, Croatia for Hype, within the category: Agency Self-Promo.

Caption

Don't let your brand become a loser.
Hype - Brand rehab

Advertising Agency: HYPE, Zagreb, Croatia
Creative Director / Copywriter: Tonci Klaric
Art Director: Mislav Vidovic
Illustrator: Sasa Jungic
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Highest Rated

satrianee's picture

as a brand, i wouldn't like to see myself on the same picture with "failure" and/or "loser".

and of course i wouldn't like to work with an agency sees me like one.

satrianee
Activity Score 3748
silvi's picture

Me gusta la ambientación. La marca de cierre está muy buena.

silvi
Activity Score 4172
Copywriter
Guest's picture

jajaja la marca de cie3rre???jajaja

Guest
khalu's picture

how?

khalu
Activity Score 30
Planner at TBWA\Benchmark, Nepal
Guest's picture

huh? it blew its "paste" out... gross

Guest
opposite of u's picture

poor 3D modelling...already seen...

opposite of u
Activity Score 301
copywriter
Chopper's picture

The message could be misunderstood reading the label on the door, because LOSER seems signed by Hype and although the advise is "don't become" in reality it was.

Chopper
Activity Score 1015
Guest's picture

why is the sticker wrinkled? should it represent something or is it there just because someone felt it would be visually attractive? i'm from Sweden, maybe I don't get it...but i like the idea to send brands to rehab..lots of them should do that...Croatia is not an exception, i guess.

Guest
Guest's picture

It can be an average 3D modeling, but it's good idea. as far as I am using this site, there is not so many Croatian ads around here, so any work from them is good sign that something is being done there. Never heard for any of their agencies, but let us not be to harsh. Give those people the chance. At the end, we are the same community, aren't we?

Guest
Grace's picture

Nice idea.... but yes... not too keen on the visual.

Grace
Guest's picture

Dirty but nice :)

Guest
satrianee's picture

as a brand, i wouldn't like to see myself on the same picture with "failure" and/or "loser".

and of course i wouldn't like to work with an agency sees me like one.

satrianee
Activity Score 3748
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