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Agency Network: 
Published/Aired: 
November 2010
Hydro Tasmania Print Ad -  Lamp

Description

Print advertisement created by Lowe, Australia for Hydro Tasmania, within the category: Industrial, Agriculture.

Advertising Agency: Lowe, Sydney, Australia
Executive Creative Director: Melissa Peters
Senior Copywriter: Hamish Grieve
Senior Art Director: Derrick Kim
Designer: Craft shop
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Guest's picture

great copy.

Guest
morse's picture

Nice illustration.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture

Misleading illustration. It's in two parts, and the idea of using the lamp outline as a canvas for an idea fails entirely, unless I've had Stupid for breakfast. It's a gravity-fed hydro plant, with a dam and reservoir at the top. I follow that. Then I follow the river past the workmen and the lamp in the middle. Then I wonder "ooh, water pouring past an electrical lamp.... eek" but I ignore that because it's a good idea, and I follow the stream past the bulb, down to.... the sky? And another implementation of the original idea. Where there's a *second* dam.

And what looks like a coal-fired power plant beside it.

As I say, I may have had Stupid for breakfast and got this entirely wrong. But it looks like a great idea that had its neck broken on its way to the printers.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Ditto. Someone got really lazy with this one. They didn't have anyone creative enough to think of two different scenes, or to simply make one scene out of the two pieces of the lamp?

This was a good idea that was never executed properly. Shame.

Guest
Billoughsby's picture

But it's a cute ad.

Billoughsby
Activity Score 5144
Art Director |

That's it.

CuriousPencil's picture

Undeniably cute. *Darling* cute, in fact, and we know where *that* should lead.

CuriousPencil
Activity Score 4225
Copywriter
Roger Keynes's picture

Cutesy ad.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

CommandZ's picture

Then CP I've had the same for breakfast since I followed that same logic as well.

CommandZ
Activity Score 2498
Creative Director
CuriousPencil's picture

It's just such a shame to have the 'yepyepYEP' trigger all Pavlov-ready and have it snatched away by broken logic. Hopefully they can fix it in its next life.

CuriousPencil
Activity Score 4225
Copywriter
Anonymous Author's picture

Pretty fantasy.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Cheerriiee's picture

Nice art!

Cheerriiee
Activity Score 952
Graphic Designer
Cutarica's picture

flawless copy

Cutarica
Activity Score 3451
Illustrator
shah wali jan's picture

Nice illustration and Nice art

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
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