Agency Network: 
November 2010

Print advertisment created by Lowe, Australia for Hydro Tasmania, within the category: Industrial, Agriculture.

Advertising Agency: Lowe, Sydney, Australia
Executive Creative Director: Melissa Peters
Senior Copywriter: Hamish Grieve
Senior Art Director: Derrick Kim
Designer: Craft shop

Comments (13)

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Guest's picture

great copy.

morse's picture
Activity Score 18024

Nice illustration.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture
Activity Score 4225

Misleading illustration. It's in two parts, and the idea of using the lamp outline as a canvas for an idea fails entirely, unless I've had Stupid for breakfast. It's a gravity-fed hydro plant, with a dam and reservoir at the top. I follow that. Then I follow the river past the workmen and the lamp in the middle. Then I wonder "ooh, water pouring past an electrical lamp.... eek" but I ignore that because it's a good idea, and I follow the stream past the bulb, down to.... the sky? And another implementation of the original idea. Where there's a *second* dam.

And what looks like a coal-fired power plant beside it.

As I say, I may have had Stupid for breakfast and got this entirely wrong. But it looks like a great idea that had its neck broken on its way to the printers.

Guest's picture

Ditto. Someone got really lazy with this one. They didn't have anyone creative enough to think of two different scenes, or to simply make one scene out of the two pieces of the lamp?

This was a good idea that was never executed properly. Shame.

Billoughsby's picture
Activity Score 5144

But it's a cute ad.

That's it.

CuriousPencil's picture
Activity Score 4225

Undeniably cute. *Darling* cute, in fact, and we know where *that* should lead.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Cutesy ad.

The Jobless Writer
Will Think for Salary

CommandZ's picture
Activity Score 2498

Then CP I've had the same for breakfast since I followed that same logic as well.

CuriousPencil's picture
Activity Score 4225

It's just such a shame to have the 'yepyepYEP' trigger all Pavlov-ready and have it snatched away by broken logic. Hopefully they can fix it in its next life.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Pretty fantasy.

Write a wise saying and your name will live forever – Anonymous.

Cheerriiee's picture
Activity Score 952

Nice art!

Cutarica's picture
Activity Score 3451

flawless copy

shah wali jan's picture
shah wali jan
Activity Score 257

Nice illustration and Nice art