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nuclearshower's picture

wtf is this?

nuclearshower
Activity Score 233
Art Director
roman-schwienbacher.com's picture

sorry , but do not get it either.
a vodka maybe..

roman-schwienba...
Activity Score 1021
Photographer
dragos's picture

i think that is the ideea...man are woman hunters...till one age....till the "little devil" :)) not workin...so...he hunts...animals....after he tkaing the viagra ...it will became again woman hunter...
PS: sorry 4 my english

dragos
Activity Score 10
Art Director
nuclearshower's picture

sorry but the logic is too absurd. Visually contrived.

nuclearshower
Activity Score 233
Art Director
ivan's picture

I think it means that people who collect trophies are compensating for something else that prevents them feel manly.

ivan
Creative Director at Ads of the World
Yokel's picture

Exactly. Got that straight away as well. It's obvious I thought. .... or am I too used to overcompensating <_<

Yokel
Activity Score 604
Art Director
manuel.vargas1994's picture

help me!!!

manuel.vargas1994
Activity Score 2
Chris's picture

this is a too far out idea

Chris
Activity Score 1935
Art Director
miko1aj's picture

Ok. Beside the concept. Why is it done co crappy?

miko1aj
Activity Score 3086
dragos's picture

maybe ...he was in the rush...just taking a pill...:D

dragos
Activity Score 10
Art Director
addyhoch10's picture

with a good execution this would be funny and understandable.
maybe with a greasy little man sitting at his big english walnut desk, with this huuuge wall full of hunting trophies behind him

addyhoch10
Activity Score 2592
Art Director
shaft_drive's picture

yeah, but that would require a shoot, which would require money, which would not be in keeping with the spirit of this ad.

shaft_drive
Activity Score 273
Creative Director
ellehcimeo's picture

You are funny. But believe me, Viagara has the money to splash out on a better execution. This is just lazy.

ellehcimeo
Activity Score 3376
Art Director
Minimum's picture

the complete ad series is targeted around 'compensation' like Ivan said.

The excessive jewels, the soles to make someone look taller, the motorbike, the trophies etcetera. These people are doing the best they can to look more attractive and act tougher than they are. BUT now with Viagra, they do not need to.

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

catcat's picture

dammit! Im no on crack right know, so i cant understand that ad!

catcat
Activity Score 18
Graphic Designer
oshe's picture

this ad, doenst look agency made

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

ccsman04's picture

Actually I think it means the cure transforms you into a horny and savage animal for a time and when the effects wear off, although the animal is still there, it is basically dead until the next pill. Maybe not... I'm just guessing.

ccsman04
Activity Score 165
ellehcimeo's picture

that is likely too deep for this shallow pool of an ad!

ellehcimeo
Activity Score 3376
Art Director
mariayya's picture

well obviously the meaning isn´t clear so I´d say it doesn´t work.

mariayya
Activity Score 150
Copywriter
lsadunb's picture

Nice new concept.

lsadunb
Activity Score 571
Copywriter
Carlos Duty's picture

"new concept", pf.
es de sabiduría popular eso de compensar con jeeps y motos y etc la carencia de virilidad/falo pequeño.

por ende la idea no es mala, es correcta y al callo, pero lejanamente nueva.
además la ejecución en esta es bastante confusa.
quedaba mejor con fondo blanco y las puras cabezas
y fondo blanco con la pura moto.

y erm, el cierre?, no cierra.

Carlos Duty
Activity Score 96
Copywriter
KK34's picture

Pesima direccion de arte, las cabezas tienen una proporcion irreal. ...o hay leones tan pequeños?...

KK34
Activity Score 4
Art Director
juliangray's picture

the art direction really makes it harder to reed.

but its kinda of "dont compensate what you cant do in bed, get viagra"
Since you stop having sex, your manhood is diminished and you start hunting to feel a "real man".

This is the best of the campaing, altough the execution is poor and confuse.

juliangray
Activity Score 987
Art Director
postman's picture

Now I got the idea (shame it took three of them...) these are quite good. But why mix completely different styles? Besides, this one really looks like a wallpaper...

postman
Activity Score 951
Other
jungleraven's picture

yes, i think th man (collector) is compensating his weak sex drive (or whtever)
by hunting animalz to prove his "manhood".
wud hv bn simpler with more supportive copy.

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

AdDavid's picture

i think all these activities keeps the man away from wife/girls away for a long time regularly: hunting, cruising n working hard/long hours in office. n that's coz he can't perform. so meet the cure. this one way of looking at it, of course, only the creators can tell what they had in mind.

AdDavid
Activity Score 406
Other
Viva La Emily's picture

It's a very broad concept, it seems people are misconstruing the message you were going for.
However that's not necessarily a negative thing, it means people can interpret in different ways and there's room for imagination.

The image unnerves me though because i passionately disagree with treating animals that way.
Gives me shivers :(

Viva La Emily
Activity Score 16
student
iambusy's picture

good good.... could have LOOKED better...

iambusy
Activity Score 2219
Copywriter |

busy.

iambusy's picture

it means start hunting women, save animals...if thats it...suparb

iambusy
Activity Score 2219
Copywriter |

busy.

madhead143's picture

what does it really means?

madhead143
Activity Score 2
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