Agency Network: 
December 2008

Print advertisment created by BBDO, France for Human Village, within the category: Other.

And what if nature was the future of your company?

Advertising Agency: CLM/BBDO, France
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Laurent Laporte
Art Director: Sophian Bouadjera

Comments (9)

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Judges judge's picture
Judges judge

Didn't Central Park made a campaign like this ? I mean natural elements appearin in grpahics ?

LeeHarvey's picture
Activity Score 3045

Nope, it was Centre Parcs (holiday parc) that did this two years ago. Agency Ogilvy Amsterdam.

judges judge's picture
judges judge

Ahahah, 'f course it was Center Parks....
Central Park....


corre's picture
Activity Score 196

Their site has a horrible English translation.
But if their services are creating community groups and helping networking between people who want to offer their skills (as I understood from the english website), what does it have to do with water, and nature in general?

SeanMartin's picture

More economic use of resources, which would lead to a less abused environment? Just guessing.

Not sure if I like these or not: the idea is a little stale (It was far from unique when Centre Parcs did it), and it's just not motivating. You already have to be in that mindset to even care, and I doubt most people will.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

Cisco Systems?

devil in a suit's picture
devil in a suit

i might sound like a douche but i would have to say regardless of the fact whether or not this technique has been used or not because back in those days u can say that it takes a genius to come up with something totally fresh and new but now it takes a genius and luck.almost everything under the sun has been done.

but this add is excellent i would say.the visual style,the message is coherent with the champaign and also the company's branding

Mr Apple's picture
Mr Apple

This ad is really bad and we've seen it milions and milions times already. Thanks boys, thanks.

bobbyjobby's picture

Who told you thisidea was good? cuzit'"snot...not at always