Human machine, Juice

September 2006
 Human machine, Juice



Make a move, make it happen.
Human Machine Nº9. Orange squeezing machine:
The motion of the pedals is transferred to two cog wheels joined by a belt and thus to the orange squeezer, making it rotate rapidly. By pulling the handlebars towards yourself, the squeezer reaches one of the oranges on the wooden wheel overhead and extracts juice from it. The wheel can be turned manually to position another orange for squeezing. The juice flows along a tube and is collected in a container.

Advertising Agency: 1861 United, Milano, Italia
Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Photographer: Riccardo Bagnoli
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mrtalented's picture

very nice art direction and photography. but again, the copy is bloody long (and wrong). i think you really need a good copywriter.

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