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Kisses - Bites

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by Ogilvy, Honduras for Huggies, within the category: House, Garden.

Caption

Kisses - Bites

Advertising Agency: Excell Ogilvy, Honduras
Creative Directors: Leo Matylski, Oliver Rodríguez
Art Directors: Dilan López, Oliver Rodríguez
Copywriter: Leo Matylski
Illustrator: Dilan López
Additional credits: David Rodríguez, Oscar Echenique
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Highest Rated

Milan Solanki's picture

wht's the catch?

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
morse's picture

I don't understand the idea.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

suresh90's picture

these are the meanings ......muerde-bites, besa-kisses but i cant understand the concept......

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

sameressawi's picture

at least translate the copy so we understand the meaning
i cant understand the concept

sameressawi
Activity Score 12
Graphic Designer at yara adv
andylefty's picture

0 for 3. I can't understand even with translation.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Milan Solanki's picture

wht's the catch?

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
vote4pedro's picture

The tagline translates to, "Life of parents, chaotically beautiful." My best guess is their concept is combining one positive word with one negative word reflecting the good and bad of being a parent. Not the strongest idea. But there is an idea once you get past the language barrier.

vote4pedro
Activity Score 4601
Copywriter
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