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For the more mature toddler, 1

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by Ogilvy, China for Huggies, within the category: House, Garden.

Advertising Agency: Ogilvy, Beijing, China
Executive Creative Directors: Nils Andersson, Kweichee Lam
Creative Director: Jacky Lung
Copywriter: Qing Duan
Art Directors: Jacky Lung
Illustrator: Wei Yan
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Guest's picture

mmmmm

Guest
Guest's picture

That is a real girl...they all look behind you! Nice idea for Huggys.Love the illustrations also.

Guest
simon.gross's picture

Look it's ok, but I don't really like the sexual connotations. They're toddlers, for chrissakes.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Guest's picture

yup yup yup yup

Guest
i am zero's picture

girl with seduced eyes...
is it child porno...??

pashya is zero

i am zero
Activity Score 142
Art Director |

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i am zero

everartz's picture

i really love these, and the illustration is very beautiful... congrats china!
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Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

dsklan's picture

nice concept + nice illustration!!!!

dsklan
Activity Score 1926
Art Director at homeshop
luispiter's picture
luispiter
Activity Score 2756
comunication
Guest's picture
Guest
Guest's picture

This is disturbing, kids are innocent creatures, if they do act this way it learned behavior. I dont think these ads are effective concerning the consumer, which is the kids!!!!

Guest
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