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Crate car

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by JWT, United Kingdom for HSBC, within the category: Finance.

Advertising Agency: JWT, London, UK
Creative Director: Axel Chaldecott
Art Director: Daniel Hennesy
Photographer: Andy Rudak / Visu Artists
Model making: Ben Millar
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Highest Rated

Wordfruit's picture

Confused without more context / tie-in with hsbc

Wordfruit
Activity Score 1023
andylefty's picture

An HSBC tie-up is missing.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

Exactly - the missing link.One may think they offer a journey to another galaxy or dimension.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ivancette's picture

you lazy copywriter

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

hoozn's picture

First of all, this is already true for a variety of products.
Secondly, this will never be universally true because one country's imports are another country's exports.
Thirdly, wtf?

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

ella bergh's picture

okkay

ella bergh
Activity Score 112
Creative Director
Wordfruit's picture

Confused without more context / tie-in with hsbc

Wordfruit
Activity Score 1023
coolhandme's picture

It already does.

coolhandme
Activity Score 80
iambusy's picture

so..?? hsbc what??

iambusy
Activity Score 2219
Copywriter |

busy.

NYCadguy's picture

I think these ads a quite clever because the headlines select the audience.
So if you're a businessman that has had to diversify their manufacturing base, this ad would appeal.
It therefore says that HSBC understand my companies needs.
Intelligent work.

NYCadguy
Activity Score 15
Creative Director
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