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Published/Aired: 
December 2011

Description

Print advertisement created by JWT, United Kingdom for HSBC, within the category: Finance.

Advertising Agency: JWT, London, UK
Creative Director: Axel Chaldecott
Art Director: Daniel Hennesy
Photographer: Andy Rudak / Visu Artists
Model making: Ben Millar
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Highest Rated

NYCadguy's picture

Great headline.
If I am an investor that is getting lower returns from my traditional hunting grounds, this would definitely appeal to me.
Once again it says that HSBC understand what's going on in the world.
Great work.

NYCadguy
Activity Score 15
Creative Director
Hadrons's picture

quite philosophical.but.... I need n extra line, something is missing ...

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ella bergh's picture

okkkkay

ella bergh
Activity Score 112
Creative Director
Wordfruit's picture

Is that any more true of the future than it is of the past? It might be, but if it's not, I don't think it would have real resonance.

If it is true, it might need something to help explain the reasoning.

Wordfruit
Activity Score 1023
Tc4792's picture

I like it, it's simple and uses white background well without over killing the gold. I think the phrase could be a little better, but a good simple pointed ad.

Tc4792
Activity Score 33
Marketing Manager
NYCadguy's picture

Great headline.
If I am an investor that is getting lower returns from my traditional hunting grounds, this would definitely appeal to me.
Once again it says that HSBC understand what's going on in the world.
Great work.

NYCadguy
Activity Score 15
Creative Director
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