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Mini evolution, Phone

Agency Network: 
Published/Aired: 
December 2009
Description: 

Print advertisment created by Publicis, India for HP, within the category: Electronics, Technology.

Great ideas start mini. HP mini notebooks.

Advertising Agency: Publicis India Gurgaon
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Rajit Gupta
Copywriters: Sudhir Das, Binoy S. Sarkar
Illustrators: Rajit Gupta

Comments (15)

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bknowlden's picture
bknowlden
Activity Score 3647

Lovely :)

ek kanya's picture
ek kanya
Activity Score 814

very good art. never saw it released though?

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Darko Bosnar's picture
Darko Bosnar
Activity Score 396

Great idea and art direction!

Innovation & Art Director
https://www.behance.net/darkobosnar

silvi's picture
silvi
Activity Score 4172

I think the way to underestand the idea is very long. Not simple message.

xcreativity's picture
xcreativity
Activity Score 2374

it's complicated to get it

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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corkscrewkibitzer's picture
corkscrewkibitzer
Activity Score 76

complicated... but brilliant.

hermotsura's picture
hermotsura
Activity Score 254

the more i look at it, the less sense it makes. phones nowadays are smaller than this can. even the phone in this ad is not much bigger than the can. it's the phone booth that's so much bigger, which is... well, i mean not too strong of an idea here, sorry. don't like the tag either. technology usually starts pretty big and bulky and then gets smaller and more sophisticated. it's a bloody process!

cruzialx's picture
cruzialx
Activity Score 194

Intelligent

premc's picture
premc
Activity Score 917

nice one !

8/10

radical

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Interesting camapign.

whatthefudge's picture
whatthefudge
Activity Score 1266

Way easier to understand than the train.

WillyLatasa's picture
WillyLatasa
Activity Score 616

Simple, love it!

"Bright ideas bring better results"

archiwan's picture
archiwan
Activity Score 55

i agreed with hermotsura...weak ad...

spelling's picture
spelling
Activity Score 42

lovable

theanc's picture
theanc
Activity Score 2783

Cool ones.

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