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CMY is the new black

School: 
Published/Aired: 
September 2017
HP Print Ad - CMY is the new black

Description

The letter K in CMYK, represents the black ink. Not many people know that a deeper black could be achieved with a combination of CMY inks only.

Print advertisement created by Habetzefer, Israel for HP, within the category: Electronics, Technology.

Caption

CMY only - no key printing

Advertising School: Habetzefer Advertising School, Tel-Aviv, Israel
Art Directors / Copywriters: Arnold Bakshayev, Alona Massasa
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Highest Rated

L.Williams's picture

This information is FALSE and was made up by someone who has little actual experience in print design work. I'm shocked to see such misinformation on Ads of the World. I am a graphic designer with over 40 years experience, and you CANNOT create a true black using only Cyan, Magenta and Yellow inks. Any designer or printer who has tried this can testify to its correctness.

Even at 100% of each CMY color, the best you can get is a muddy dark brown. This is precisely why black was included as a vital component of the CMYK printing system.

However, you can make a richer and deeper black by adding percentages of CMY inks to black to make it look even darker. Whenever a dark or rich black is required in a design, I specify the following: Cyan 40%, Magenta 30%, Yellow 20%, Black 100%. Please correct the false information in this article and verify your sources before spreading false information.

L.Williams
Activity Score 2
INDSD's picture

+

INDSD
Activity Score 179
Art Director |

indsd.com

L.Williams's picture

This information is FALSE and was made up by someone who has little actual experience in print design work. I'm shocked to see such misinformation on Ads of the World. I am a graphic designer with over 40 years experience, and you CANNOT create a true black using only Cyan, Magenta and Yellow inks. Any designer or printer who has tried this can testify to its correctness.

Even at 100% of each CMY color, the best you can get is a muddy dark brown. This is precisely why black was included as a vital component of the CMYK printing system.

However, you can make a richer and deeper black by adding percentages of CMY inks to black to make it look even darker. Whenever a dark or rich black is required in a design, I specify the following: Cyan 40%, Magenta 30%, Yellow 20%, Black 100%. Please correct the false information in this article and verify your sources before spreading false information.

L.Williams
Activity Score 2
fivthwheel's picture

I don't know if you could get it this black, but I've seen some of the HP prints and they are impressive. This video shows you some samples of work being done with this new process.
https://www.youtube.com/watch?v=UjM3n4cftZw

fivthwheel
Activity Score 2
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