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Valentine's Day

Agency Network: 
Published/Aired: 
February 2013
Hovis Print Ad -  Valentine's Day

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Description

Print advertisement created by JWT, United Kingdom for Hovis, within the category: Food.

Advertising Agency: JWT, London, UK
Executive Creative Director / Creative Director: Russell Ramsey
Photographer: Alan Harford
Art Buyer: Romana Kit
Account Director: Adrian Ash
Media agency: Starcom
Media Planner: Rachel Plunkett
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Highest Rated

06regine's picture

I don't think there is anything wrong with a simple concept - but I can't help the feeling that this ad comes to life because of the jam rather than the toast. It's more a homage to the spread than the base - perhaps it would have been a bit more unusual if they had found a way to make the bread do the loving... nice though.

06regine
Activity Score 18
Creative Director |

Brand Consultant/Designer
Essence Design Ltd

Visit my blog ukbrandstrategy.com
www.essence-design.co.uk

venom_elite's picture

Oh wow, another 'things that look like things' ad.

Except this one is forced as hell...

venom_elite
Activity Score 772
Art Director
mr.x's picture

It seems to me that agencies thinks the "things that look like things"-idea is creative. Well it was once upon a time. The idea has become like a template, used by everyone.

mr.x
Activity Score 998
Forsbergs Skola
morse's picture

I think it's a simple and good idea. Like it a lot.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture

Student idea...

pierrelastname
Activity Score 2869
Copywriter
salil.sharma's picture

perfect

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

mrMagic's picture

Nice and simple. I like it.

mrMagic
Activity Score 798
Graphic Designer at RES Group
Prasad Weerasekara's picture

yes. simple.

Prasad Weerasekara
Activity Score 653
bate_palmas's picture

Pathetic for JWT.

bate_palmas
Activity Score 1479
kleenex's picture

Simple I say works.

kleenex
Activity Score 51110
Web Designer/Developer
Ziggiy's picture

good.

Ziggiy
Activity Score 47

ZBZ

andylefty's picture

Flip of the coin whether or not ad people like this. I think the public will and for bread to get a mention on valentine's, that is good.

Therefore our survey says, good!

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
06regine's picture

I don't think there is anything wrong with a simple concept - but I can't help the feeling that this ad comes to life because of the jam rather than the toast. It's more a homage to the spread than the base - perhaps it would have been a bit more unusual if they had found a way to make the bread do the loving... nice though.

06regine
Activity Score 18
Creative Director |

Brand Consultant/Designer
Essence Design Ltd

Visit my blog ukbrandstrategy.com
www.essence-design.co.uk

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