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addyhoch10's picture

another j.v.m. that kicks ass! well done

addyhoch10
Activity Score 2592
Art Director
jennywhx's picture

laugh. funny.
but why don't include a pen inside, perhaps right beside the paper.
or they wish to make the feel that the pen is too valuable and can' leave it anyplace?

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

the_ashlands's picture

great point...i was wondering the same.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

slim's picture

the thought never entered my head, nor I'm guessing the creatives behind it. what a strange, strange interpretation...

slim
Activity Score 1047
Copywriter
PeteHH's picture

Great campaign, even though it's somehow weird that JvM recently makes award-ads for classical award-clients (LEGO was the last one I spoted here). Who's next? Guiness?! Diesel?

PeteHH
Activity Score 202
Copywriter
Desi's picture

Not bowled by the idea and looks fake. Why in English when it is done by a german agency in Germany.
Howcome we never see these ads done in local language with translation at the bottom?

Desi
Activity Score 1042
popdistortion's picture

It's in english because it goes to award shows. Not really difficult to translate it anyway.
I really like the campaign.

popdistortion
Activity Score 1592
Jozef's picture

It may be done by a German, or should I say "Deutsche", agency but that doesn't necessarily mean that the target audience is German. The audience may very well be English or whatever.

Exquisite typography in any case.

---

Jozef
Activity Score 60
Graphic Designer |

http://www.councilc.com/

copycomoelcopi's picture

Great idea. Great campaign. Easy to get for people…

copycomoelcopi
Activity Score 822
Copywriter
kagemusha's picture

good. works for awards and audience.

kagemusha
Activity Score 30
Creative Director
slim's picture

Silver, if not gold. Brilliant, brilliant work.

slim
Activity Score 1047
Copywriter
advinci's picture

excellent work. i love it.

advinci
Activity Score 34
Creative Director |

whatever makes you happy.

hang-the-dj's picture

The thinking behind this idea is solid, but doesn't anyne else find it strange that 'More joy of writing' is gramatically wrong?

As for the 'Rocky bit tummy' line...I agree with Desi, these should have been done in German, the translation to English kills the campaign.

hang-the-dj
Activity Score 1262
Copywriter
Demme's picture

ahahah. sweet.

Demme
Activity Score 30
Art Director
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