Make Daddy Jealous, Luxe

Agency Network: 
May 2013

Print advertisment created by Ogilvy, France for Hotwheels, within the category: Gaming.

Hotwheels Elite Collection. Make Daddy Jealous.

Advertising Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Directors: Cedric Gueret, Kurt Novack
Copywriters: Antoine Gauquelin, Bruno Bicalho Carvalhaes
Art Directors: Bruno Bicalho Carvalhaes, Antoine Gauquelin
Photographer: Roberto Badin
3D Illustrator: Antoine Mairot / La Manufacture
Producer: Mk Studio Paris / La Manufacture
Art Buyer: Jochen Hoops
Account Supervisor: Julien De Beauvoir
Advertiser's Supervisor: Claire Moison
Planner: Ivan Pejcic

Comments (17)

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Highest Rated

fernando aljaro's picture
fernando aljaro
Activity Score 750

Fernando Aljaro / Creative Director JWT

talkingisfree's picture
Activity Score 2712

Good idea, good execution but more of the same. Boring

Brainsugar's picture
Activity Score 1631

Hey why not 52 eyes? or 78? only three is boring. pffffffffff.......
Cannes scam depress me.

MindDrift's picture
Activity Score 1170

Some agencies have no clue on what constitutes a campaign. Thankfully there are no red or purple eyes, otherwise Ogilvy wouldn't have stopped at 3.

Troll's picture
Activity Score 676

Scam brand. Lazy creative.

wave's picture
Activity Score 471

Scam brand. Lazy creative. Stupid comment

Troll's picture
Activity Score 676

Thanks for that.

michele123's picture
Activity Score 414

I like the idea, simple and funny.
But true : we've seen so many Hot Wheels ads ...

Best Ads's picture
Best Ads
Activity Score 30

Good idea!

kleenex's picture
Activity Score 50528

I like, but will will sell more cars???

old's picture
Activity Score 90

Kleenex please. There is life outside of this site. Get to work.

certaintly's picture
Activity Score 3994

yup, scammy.
idea itself is good. creative. but just too ugly

alex razzaghi's picture
alex razzaghi
Activity Score 243

Instead of a one off they decided to give us 3.
what is wrong with that? it's a fun cool idea. I don't think it's lazy I think it's smart to be repetitive sometimes.
I have a conceptual campaign that is repetitive and I'm completely okay with it. Sometimes repetition is good LOL :).
That being said yes they could've done a version with fingers coming in the car...
And if I worked there I would've definitely brought that up.
Most importantly I would've loved to have been associated with this campaign and I'm mad i didi not think of it.

msea's picture
Activity Score 139

I like it! good reminder about hot wheels

fernando aljaro's picture
fernando aljaro
Activity Score 750

Fernando Aljaro / Creative Director JWT

russo's picture
Activity Score 23

It´s a good ad, very nice idea! Yes, it could be only one ad.

old's picture
Activity Score 90

great campaing!

Lecter Lecaros's picture
Lecter Lecaros
Activity Score 564

Done a million times