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Baldy

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by Ogilvy, Hungary for Hotwheels, within the category: Gaming.

Advertising Agency: Ogilvy & Mather, Budapest, Hungary
Creative Director: Will Rust
Art Director: Zoltan Visy
Copywriters: Karolina Galacz, Balazs Vizi
CGI Photographer: Thomas Mangold
Planner: Martin Alles
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Billoughsby's picture

The Hot Wheels Brand. Love it.

Billoughsby
Activity Score 5150
Art Director |

That's it.

jackmancer2017's picture

Could this ad be for any other brand?

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Billoughsby's picture

Maybe. Maybe not. Depends. Possibly. Then again...

Billoughsby
Activity Score 5150
Art Director |

That's it.

Roger Keynes's picture

If we said "DO A MOUSE WITH 'WET' PANTS VERSION!!!"... do you think Hungary would oblige?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Billoughsby's picture

Maybe. But since we don't speak Hungarian, they might bring us a bowl of goulash instead.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Roger Keynes's picture

Hey Hungary... egér wets a nadrágját... ?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Billoughsby's picture

Uband thube subign subaid "Ububbubi Spubokuben Hubere".

Cubount mube ubin.

Billoughsby
Activity Score 5150
Art Director |

That's it.

thedesignaddict's picture

By far, the best one.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Nike Diesel's picture

Agree with comment above, this works much better IMO.

Nike Diesel
Activity Score 13630
Art Director
lukrasunil's picture

i like it

lukrasunil
Activity Score 6
Graphic Designer at pursuing M.F.A from J.M.I NEW DELHI,INDIA
lukrasunil's picture

i like it

lukrasunil
Activity Score 6
Graphic Designer at pursuing M.F.A from J.M.I NEW DELHI,INDIA
Tc4792's picture

Took me a second longer on this one, than the others. Wish you could just see the tail of the car. Still great.

Tc4792
Activity Score 33
Marketing Manager
thedesignaddict's picture

Totally disagree. There should be no sign of the car. That's why the 'old man mouse' is the weakest execution - the tire marks kill the ad.

thedesignaddict
Activity Score 5403
Art Director at Freelance
simonds08's picture

the tire marks are fine... in fact i wonder how the ad with the old man would look if shot from inside the car looking at the rear view mirror.

simonds08
Activity Score 598
Hadrons's picture

My fav.
Brought out memories from long distance childhood...

Great print campaign for everlasting toys.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture

Like

ishiboy
Activity Score 497
Creative Director at Mumbai, India
Roger Keynes's picture

Mouse poo! Mouse poo! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Billoughsby's picture

(In North by Northwest, Cary Grant pronounces "dandruff" with the accent on the second syllable.)

Billoughsby
Activity Score 5150
Art Director |

That's it.

Manoma's picture

So good !

Manoma
Activity Score 1108
Copywriter
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