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Jellyfish

Agency Network: 
Published/Aired: 
November 2015
Description: 

Print advertisment created by Friends, Russia for Hotpoint, within the category: Electronics, Technology.

Comments (11)

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Highest Rated

VeronicaFranco's picture
VeronicaFranco
Activity Score 789

If people need an encyclopedia in order to understand an ad, then the ad is weak

kleenex's picture
kleenex
Activity Score 50610

nice look.

Priya Wijetunga's picture
Priya Wijetunga
Activity Score 1667

Great.

halaby87's picture
halaby87
Activity Score 10166

Cool

Noswadizzle's picture
Noswadizzle
Activity Score 486

What is the point of making it look like a jellyfish?

Noswadizzle

ThatAwkwardWriter's picture
ThatAwkwardWriter
Activity Score 27

It took me a minute. They pay it off with the line, 'Makes food live longer.' Jellyfish live for a long time, same with whales and parrots. I guess they're trying to juxtapose that with food that arguably parishes quickly.

It's an okay idea, the line's terribly weak.

VeronicaFranco's picture
VeronicaFranco
Activity Score 789

If people need an encyclopedia in order to understand an ad, then the ad is weak

Noswadizzle's picture
Noswadizzle
Activity Score 486

That is a big assumption to make; thinking your reader will know that.

Noswadizzle

TheBear's picture
TheBear
Activity Score 488

Not parrots, kiwis. But anyway, I agree with you. Advertising is supposed to be for the general public and I don't think this kind of information (life span of a jelly fish, whale and kiwi) is in the hands of the aforementioned, for that reason any client with a bit of common sense would kill this. Therefore I conclude that this is award show advertising.

I'm good at this But not perfect.

theoliver's picture
theoliver
Activity Score 53

I was going to ask the same thing. Why does the food in the series look like animals, what's its relevance?

T.'s picture
T.
Activity Score 1110

If a mushroom lives longer it becomes a jellyfish?

What's your ad telling the consumer?

Mytwocents's picture
Mytwocents
Activity Score 285

Nice art direction. The idea of making things look like other things to make a point has been done to death though.

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