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Published/Aired: 
February 2009

Description

Print advertisement created by Miami Ad School, Brazil for Hot Wheels, within the category: Gaming.

Caption

Adventure in each detail.

Advertising School: Miami Ad School, São Paulo, Brazil
Art Director: Caio Tezoto
Copywriter: Marcel Pazini
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Art School Sucks's picture

holy shit that's hilarious!

Art School Sucks
Activity Score 12
Guest's picture

one more "member from 19 hours ago" comment.

Guest
Guest's picture

dont get it

Guest
Guest's picture

Hey,people will slip if they walk on the cracked floor, are they trying to portray that?

Guest
Guest's picture

I don't get it either.

Guest
Guest's picture

I think I get it, but your copy line isn't very well written, especially for the audience (sounds more like a line for a Lexus ad or something). "Adventure in the smallest places" might make more sense.

Guest
phoamcor's picture

barf again

phoamcor
Activity Score 1284
Guest's picture

this is idea for MATCHBOX

Guest
Guest's picture

like 2006 matchbox ad

Guest
picktokyo's picture

what's so hilarious? worse still, it's single.

picktokyo
Activity Score 1404
Copywriter at JWT
s1bs's picture

too much, the tiles shouldn't be that damaged. It needs to be more subtle, because the kids' adventures are happening at home. nice concept tho.

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
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