Lemonade and Candies

Agency Network: 
June 2011

Print advertisment created by Ogilvy, Guatemala for Hot Wheels, within the category: Gaming.

Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Creative Directors: Herberth Monterroso, Miguel Mayen
Art Director: Fernando Mira
Copywriter: Otto Gramajo
Advertiser's Supervisor: Ivette Molina De Nájera
Account Supervisor: Tete Del Cid
Photographer: Alfredo Artiga

Comments (17)

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Billybell's picture
Activity Score 373

Really Nice

rehpani's picture
Activity Score 312


AdBuzzer's picture
Activity Score 1174

Nice visual, but for me it's not clear what is being advertised here (I don't know the Hot Wheels brand).

Billoughsby's picture
Activity Score 5144

This is classic cut-straight-to-it marketing that only a brand legend can get away with. And if you have that kind of brand, why not do something like this?

99% of the people will get the joke, and grin ear to ear. Beauty.

(Hot Wheels are a toy known to every generation of children worldwide since their introduction in 1967. Part of the key to their continuing appeal lies in the fact that they're still obtainable in groceries and department stores for about a dollar, making them the cheapest major brand-recognition toy on the market, period. 3 year olds go gaga for them; 50 year olds are spotted shopping through racks of them for their collection. There you go. Crash course in Hot Wheels.)

That's it.

shaun1800's picture
Activity Score 293

I pretty much agree with everything from Billoughsby. Almost everyone knows the Hot Wheels brand so it's pretty obvious what's being advertised here. Love it.

morse's picture
Activity Score 18024

So very cool. Love it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

SoCH_TO's picture
Activity Score 967

Good Insight !!

Live with Passion

Blue Apple's picture
Blue Apple
Activity Score 120


Nike Diesel's picture
Nike Diesel
Activity Score 13630

Hahaha! Awesome!

miko1aj's picture
Activity Score 3086

absolutely outstanding, iconic, canonical campaign.

atb2005's picture
Activity Score 13557

You got to be joking. You are putting this campaign in the same category with such other truly iconic ads as VW Think Small, The Economist "I never read the economist", and the Marlboro Man, to name a few. While I agree that it's a nice campaign, I don't think it's "iconic".

miko1aj's picture
Activity Score 3086

Hmm. I think it's a semantic matter. I see Your point and agree that mentioned campaigns are sort of higher level than Hot Wheels, but I think I would name "Think Small" and stuff like that monuments rather. Saying "iconic" i wanted to point to the fact that Hot Wheels ad is impressively genuine and true, splendidly representing that what we could describe as brand's place in real life. You've mentioned "mature" brands and products. Toys will never have such "weight" and their print will probably never be "iconic" in the Marlboro way, but reasoning, storytelling, wisdom – yes, I think it's on the same level as campaigns you've named.

ace85le's picture
Activity Score 3935



Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

CABAZORRO's picture
Activity Score 366

En todo...

toshmr's picture
Activity Score 129

why lemonade and candies? please explain to me. thanks

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Cus that's what some kids love to drink and eat :)

LittleJoe's picture
Activity Score 345

better for me if it was an ambient with objects put in a real station...