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vaseem's picture

Awesome!!!!!!

vaseem
Activity Score 54
BBDO
Saatchi Makak's picture

Boredom.

Saatchi Makak
Activity Score 246
Singapore
washiam's picture

can someone explain this?

washiam
Activity Score 443
Art Director
sbergus's picture

Hotwheels are powered by your fingers, eight fingers = V8 engine

sbergus
Activity Score 4
dododen's picture

I think there is only 6

dododen
Activity Score 302
Creative Director |

Dennis
CD

ivan's picture

The pinkies are covered.

ivan
Creative Director at Ads of the World
phoamcor's picture

Maybe in Budapest this is brilliant.

phoamcor
Activity Score 1284
iwannatalktosamson's picture

Where are the other fingers?

iwannatalktosamson
Activity Score 701
Jamaica Ad School
fauxjebus's picture

Would be better if the visual wasn't so forced that they had to put 'V6 Engine' on the left there.

fauxjebus
Activity Score 498
Art Director at WAX
triqaziz's picture

it's a mind blowing job, the creative of this ad first think advance and than more advance. an human mechanical (human's hand) take the mechine to the next level.
good show.

Gabor! salut to your mind

triqaziz
Activity Score 133
The iDEA Company |

Tariq Aziz

klaussnow's picture

absolutely indecipherable without the title

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Leeds United's picture

That´s why they have a title.

Leeds United
Activity Score 92
Creative Director at TBWA\OSLO
Calibarak's picture

What is the idea?

Calibarak
Activity Score 302
havelock's picture

I think this is very clever!

havelock
Activity Score 14
Illustrator at home
cesaperaza's picture

do you think a kid would understand this??? i love the ad, but would a kid feel an uncontrolable need to go run put and buy a hot wheels car because he was shocked by interlocked hands???

don't really think so...

Great creative work anyways

cesaperaza
Activity Score 2
UCAB
Ratko's picture

where are the thumbs is the biggest question here ?

Ratko
Activity Score 113
Malala's picture

Ratko is correct .not in the target audience.

Malala
Activity Score 295
Art Director
Malala's picture

sorry Ratko, earlier comment should go to cesaperaza.

Malala
Activity Score 295
Art Director
Disco Munky's picture

This is a clever idea but it isn't a very inspired visual. Needs more fun in it. This almost looks like a car ad, that might have been the intention but that's maybe not the way to go when talking about kids toys.

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

marco's picture

V7????? I can see another finger in the background.

marco
Activity Score 118
Other
bottleHeD's picture

Hah, this is cool, but the kids wouldn't understand it..

bottleHeD
Activity Score 90
Art Director at OgilvyOne
bknowlden's picture

Quite a reach...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

The Pope's picture

This is simple: Done by creatives to be seen by creatives. Absolut Fake, and i also add that it is not good at all.
If you are a cannes jury, you will see it go through.

The Pope
Activity Score 124
Art Director
Nanel's picture

so many stupid comments. the ad is simple, clever. hot wheels, powered by your fingers.

someone wrote here that this ad is indecipherable without the title, hahahahahahahahahaha. have you ever heard of a copywriter?

Nanel
Activity Score 283
Copywriter
ADict's picture

only to participate in an advertising festival, this wouldn't do to much in the real life for the brand, is a great and fresh approach though

ADict
Activity Score 88
Creative Director
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