Comments (25)

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vaseem's picture
Activity Score 54


Saatchi Makak's picture
Saatchi Makak
Activity Score 246


washiam's picture
Activity Score 443

can someone explain this?

sbergus's picture
Activity Score 4

Hotwheels are powered by your fingers, eight fingers = V8 engine

dododen's picture
Activity Score 302

I think there is only 6

ivan's picture

The pinkies are covered.

phoamcor's picture
Activity Score 1284

Maybe in Budapest this is brilliant.

iwannatalktosamson's picture
Activity Score 701

Where are the other fingers?

fauxjebus's picture
Activity Score 498

Would be better if the visual wasn't so forced that they had to put 'V6 Engine' on the left there.

triqaziz's picture
Activity Score 133

it's a mind blowing job, the creative of this ad first think advance and than more advance. an human mechanical (human's hand) take the mechine to the next level.
good show.

Gabor! salut to your mind

klaussnow's picture
Activity Score 1645

absolutely indecipherable without the title

... its already been done...

Leeds United's picture
Leeds United
Activity Score 92

That´s why they have a title.

Calibarak's picture
Activity Score 302

What is the idea?

havelock's picture
Activity Score 14

I think this is very clever!

cesaperaza's picture
Activity Score 2

do you think a kid would understand this??? i love the ad, but would a kid feel an uncontrolable need to go run put and buy a hot wheels car because he was shocked by interlocked hands???

don't really think so...

Great creative work anyways

Ratko's picture
Activity Score 113

where are the thumbs is the biggest question here ?

Malala's picture
Activity Score 295

Ratko is correct .not in the target audience.

Malala's picture
Activity Score 295

sorry Ratko, earlier comment should go to cesaperaza.

Disco Munky's picture
Disco Munky
Activity Score 3890

This is a clever idea but it isn't a very inspired visual. Needs more fun in it. This almost looks like a car ad, that might have been the intention but that's maybe not the way to go when talking about kids toys.

"Make a name, or be defamed"

Doin' it for the points

marco's picture
Activity Score 118

V7????? I can see another finger in the background.

bottleHeD's picture
Activity Score 90

Hah, this is cool, but the kids wouldn't understand it..

bknowlden's picture
Activity Score 3647

Quite a reach...

The Pope's picture
The Pope
Activity Score 124

This is simple: Done by creatives to be seen by creatives. Absolut Fake, and i also add that it is not good at all.
If you are a cannes jury, you will see it go through.

Nanel's picture
Activity Score 283

so many stupid comments. the ad is simple, clever. hot wheels, powered by your fingers.

someone wrote here that this ad is indecipherable without the title, hahahahahahahahahaha. have you ever heard of a copywriter?

ADict's picture
Activity Score 88

only to participate in an advertising festival, this wouldn't do to much in the real life for the brand, is a great and fresh approach though