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Filling 90 years with fun

Agency Network: 
Published/Aired: 
October 2009
Hostess CupCakes Print Ad -  Filling 90 years with fun

Description

Print advertisement created by Bernstein-Rein, United States for Hostess CupCakes, within the category: Food.

Caption

Celebrating 90 years as America's favorite chocolate cupcake

Advertising Agency: Bernstein-Rein, Kansas City, USA
Executive Creative Director: Arlo Oviatt
Creative Director: Elizabeth Paolini
Art Director: Paul Prato
Copywriter: Becky Ervin
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Prof's picture

oh dear...

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

very nice work, hats off for u guyz

Guest
Guest's picture

omg

Guest
Guest's picture

nice job of using an icon of the brand (the swirl) in an unexpected way!

Guest
Guest's picture

Classic Hostess. Love it!

Guest
Guest's picture

awwwwwwwwwww.

Guest
silvi's picture

Don´t impress me

silvi
Activity Score 4172
Copywriter
Jet Propulsion Lab's picture

I actually quite like this.

Not too crazy about the copy/type on a curved path thingy. A bit too obnoxious. I would put it below the product shot so it wouldn't compete too much with the main visual.
You'll figure it out for the "agency version" I'm sure. : )

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

oh wow those look yum!

Guest
Singularity's picture

Really cute. Simple, clear, strong tie-in to the most recognizable aspect of the product. Good work.

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

maranca82's picture

I like this, but the copy isn't quite right. I want it to say something about how after 90 years, nothing has changed.

maranca82
Activity Score 422
Copywriter
Jet Propulsion Lab's picture

I would probably write it that way, too.
But I also understand how they played around the word "filling."
I agree with you, though...

Jet Propulsion Lab
Activity Score 10679
Copywriter
hagemony's picture

what fun?

hagemony
Activity Score 335
gravity's picture

dull idea, dull art directing....

gravity
Activity Score 181
Art Director at Sistemsensin
Juan Cabral's picture

How such a lame ad deserve so many comments, including mine?

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

cp's picture

slightly forced. to be honest, the idea illustrated on a muffin might be a better approah

cp
Activity Score 354
Creative Director
Guest's picture

is it a joke?

Guest
rolling.stone's picture

nice

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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Bebeth's picture

i Like this ad.. it's cooll

Bebeth
Activity Score 6
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