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Rubik's Cube, 3

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by BBH, Brazil for Hospital São Luiz, within the category: Professional Services.

Caption

Newborn Care Classes.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Illustrator: Marcelo Baltazar
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Highest Rated

krautland's picture

I'm okay with reducing anything to just one level for the sake of argument. it's an ad and it has to work quickly.

that said, the campaign doesn't "this is so awesome" stun me. it's nice but not much more.

krautland
Activity Score 3216
Art Director at erm... no calls please.
slim's picture

Interesting, but exact same visual three times??? That's just lazy.

slim
Activity Score 1047
Copywriter
Kateter's picture

I don't like it. reducing a child on strict mechanical level (yea, I get the symbolism)... being a parent is far from it.
I would expect this kind of idea froma a male copywriter. not a woman.

on the other hand, being awkward and confused when baby arrives has some genuinly funny moments. they should focus on that aspect.

Kateter
Activity Score 2029
Copywriter
Satria280471's picture

Yeah, I'm a parent and I think this needs more symbolism of love and caring. They're newborn, not new car.

Satria280471
Activity Score 48
Lecturer/ teacher in multimedia |

Idea is fragile

krautland's picture

I'm okay with reducing anything to just one level for the sake of argument. it's an ad and it has to work quickly.

that said, the campaign doesn't "this is so awesome" stun me. it's nice but not much more.

krautland
Activity Score 3216
Art Director at erm... no calls please.
i am zero's picture

it may not be 'awsome' but its perfect.

it is conveying direct message.
you need skills and ofcourse patience.

whoever came up with this thought in team, really got the insight.

i agree to SLIM about repetation.

pashya is zero

i am zero
Activity Score 142
Art Director |

---
i am zero

Frits Harkema's picture

One question arises: Who is going to solve the Rubics child with his feet in 60 seconds?

Frits Harkema
Activity Score 713
Antwerpen
Brunoni's picture

DUH!

Brunoni
Activity Score 103
Maracaibo
Copykid's picture

Very good. Works for me as a parent. Perfect way to make clear that they give structure to the live of a baby.
Weither it's from a male or female creative.

By the way: solving the puzzle (= caring for a child), can't be done in 60 secs.
Like Pashya said: you need skills and ofcourse patience.

Copykid
Activity Score 95
Copywriter
unaquestionediali's picture

that will probably be the last good campaign done using the rubik's cube...
very nice campaing.
compliments guys. i love brazilian ads.

unaquestionediali
Activity Score 484
Copywriter |

-----------------------------
in advertising SCRIPTA VOLANT
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BOOBJOB LOOBCANNON's picture

It's a shame that this has been used for childcare, because this could have been amazing for an issue which has less emotional elements to it.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

NatalieM's picture

Kids are a challenge. The image depicts that. The client helps to solve the problem. These work!

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

espi72's picture

really, good idea, don't need the other two.

espi72
Activity Score 75
Art Director
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