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Rubik's Cube, 1

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by BBH, Brazil for Hospital São Luiz, within the category: Professional Services.

Caption

Newborn Care Classes.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Illustrator: Marcelo Baltazar
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floydeepurple's picture

superb idea. but would have done better with a line.

floydeepurple
Activity Score 349
Copywriter
Frits Harkema's picture

I do certainly hope they will not twist a baby like that. It might get hurt or worse.

Frits Harkema
Activity Score 713
Antwerpen
brittany_cocoon's picture

They could have picked other similar executions to extend the campaign. Like puzzle pieces, rubix cube, and...whatever else.

brittany_cocoon
Activity Score 134
Cocoon Branding
Frits Harkema's picture

Or a swiss army knife. Or an ostrich. Maybe a chess board.

Frits Harkema
Activity Score 713
Antwerpen
The Pope's picture

love the art direction!

The Pope
Activity Score 124
Art Director
shoot's picture

a robot! the rubik's cube is for thinking not feeling. not so suited for caring.

shoot
Activity Score 36
creative director
ricky.vinluan's picture

Idea of using the cube is great but a new born baby cant sit like this....

ricky.vinluan
Activity Score 62
Art Director at Graphic Designer/Art Director |

ricky.vinluan

Guest's picture

stupid

Guest
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