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Agency Network: 
Published/Aired: 
February 2009
Description: 

Print advertisment created by Saatchi & Saatchi, Argentina for Hospital Aleman, within the category: Professional Services.

The best health plan for children.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Creative Team: Lucas Panizza, Norberto Vatrano
Head of Art: Pablo Romanos
Photography: Buenavista

Comments (46)

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Ad_Man's picture
Ad_Man
Activity Score 826

Buenas! Me gustan.
Buenos insights después de: "les entra por un oido y les sale por el otro".

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

la verdad que son muy buenos, espero que les vaya bien en cannes

john ler's picture
john ler
Activity Score 667

Great answer to a hard assignment. Thumbs up !

Guest's picture
Guest

Can someone tell me the meaning of this Ads please?

Guest's picture
Guest

its easy, come on!

Guest's picture
Guest

Took me a while to figure it. Good idea tought.

desailly's picture
desailly
Activity Score 470

Agree, it's a touch oblique but in a world of facile advertising, that's no bad thing.

Nice campaign.

Guest's picture
Guest

really good.

Guest's picture
Guest

Visually so good that it made me want to figure it out.

This one is more difficult though... I only understood it after seeing the stairs as well.

strangera's picture
strangera
Activity Score 110

Nice one! Great job.

Guest's picture
Guest

really good idea, nice art

Guest's picture
Guest

Beautiful artwork.

no_user's picture
no_user
Activity Score 125

nice layout

manugon's picture
manugon
Activity Score 142

Excellent campaign. Really great job.

Guest's picture
Guest

Muy buena. Del Campo le pone onda hasta a un hospital.

rogerroger's picture
rogerroger
Activity Score 80

nicely done. beautiful work. and smart

Guest's picture
Guest

great jobs! love it!

tsea's picture
tsea
Activity Score 123

great.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

bite me
I feel jealous ... once we did something close to this but fucking client didnt get it.
super super super job.

bite me

Guest's picture
Guest

LA TENES ADENTRO!

Guest's picture
Guest

sweetness. well done, amigos!

Diego Jarrin's picture
Diego Jarrin
Activity Score 57

maravillosa campaña. felicitaciones.

Guest's picture
Guest

ya usada y vista

Whitefang's picture
Whitefang
Activity Score 509

a quick get, if you took time to figure these out you ain't dat clever.
very nice thought and execution, 8/10

desailly's picture
desailly
Activity Score 470

If you use the word "dat", you ain't that clever either.

tcha123's picture
tcha123
Activity Score 6

You can't just say people aren't clever because it took time for them to understand this ad. People look at ads differently, like how a graphic designer would directly observe concepts and ideas in contrast to a person who's just interested at looking at a nicely done image.

ale-ugly's picture
ale-ugly
Activity Score 15

me gusta

Schizzy's picture
Schizzy
Activity Score 203

Admittedly, I had to look a little longer at this ad before I got it. At first, I thought it was just another ad with a clever statistic chart.

However, after looking closer at the stairs piece (my favourite), I realised the pure genius behind it - using legends in a totally different way. I appreciate that.

A beautifully and cleanly executed thought.

Guest's picture
Guest

two thumbs up!!!!

StarlaY's picture
StarlaY
Activity Score 310

Brilliant... Simple and clever. Great job guys.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture
Guest

last word

Guest's picture
Guest

This is so awesome.

maashookshee's picture
maashookshee
Activity Score 414

great one respect

Aurelie's picture
Aurelie
Activity Score 105

Great idea, great execution !

nrutas's picture
nrutas
Activity Score 6

god...it's really good

Guest's picture
Guest

Linda.

capywriter's picture
capywriter
Activity Score 5509

they forgot a white square 'birds do'

vikram8857b's picture
vikram8857b
Activity Score 94

nice!!!!!

Vikram

cebado's picture
cebado
Activity Score 256

Que buena idea!

Guest's picture
Guest

Grand Prix Fiap 2009

fedric's picture
fedric
Activity Score 39

Fiap?

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

esta es la mejor de la serie

Guest's picture
Guest

Why people keep saying 'done' whenever they see a good piece of work?

Yes, many concepts are over used, but...could you come up with something better for a health care kids plan¿?

Please STFU you jelous bastards.

Eri M's picture
Eri M
Activity Score 82

Very good.

arslan722's picture
arslan722
Activity Score 81

Sha gya,,,,,,,,,,,,CHEETA,,,,,,,,,,,,,,,,
Bohat Aala,,,,,,,,,,,,,

velle's picture
velle
Activity Score 1550

a graphic illustrating the ratio of objection(verb) by (someone with one viewpoint) to action despite objection(verb) by someone else (with opposing viewpoint) upon the object in question

why this works so well is bec it resonates with parental fear - children cannot be controlled 100% - without resorting to shock tactics, stopping at the suggestion of a possibility leaving the consequences for your mind to finish, softening the fear factor with a touch of wit and clever insight

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