Ears, Tree

Agency Network: 
March 2008


Print advertisement created by Saatchi & Saatchi, Argentina for Hospital Aleman, within the category: Professional Services.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires Argentina
Executive Creative Director: Mariano Serkin/ Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Directors: Lucas Panizza, Norberto Vatrano
Art Director: Fede Setter
Copywriter: Charlie Lanús
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Account Assistant: Catalina Saine Ferrer
Producer at the agency: Lucila Dragan
Digital Retouching: Pablo Romanos
Photographer: Ale Burset
Advertising Supervisors: Marcelo Mastrángelo, Carina Pôltl, Laura Berzón
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daniel_glezmilan's picture
Activity Score 284
Copywriter at |

vote4pedro's picture

the creative team doubled as models for this campaign

Activity Score 4601
LeeHarvey's picture

Haha, owned!

Activity Score 3045
Creative Director
Drapion1's picture

Del campo esta cayendo como el dolar....

Activity Score 46
bompa's picture

Alguien me dijo es Cannes, otros me dijeron es una mierda. A mí me gusta. Charlie es bueno en serio

Activity Score 318
iT-iS-i's picture

And now for some real criticism. These are crap... Lowest form of creative unworth.

Add insult to injury then burn the candle at both ends.

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

ivan's picture

What makes you say that? I think it's simple and nice.

Creative Director at Ads of the World
john doe's picture

over-retouched photography. why do the kids have to look so artificial?

john doe
Activity Score 1571
Art Director
Have Heart's picture

Love the idea- Del Campo stuff always rocks hard. Still I think the photography is a bit overdone.

Have Heart
Activity Score 922
Art Director
Sushi_pantha's picture

I dont get these ads? Can someone explain them to me? =s What are they trying to promote exactly? All I got was tree...

Activity Score 14
AUT school of art and design

I'll have a pop;

It's a health care service of some sort, not sure what but perhaps its clearer in German.

The concept is that, when you tell a kid not to do something because it is dangerous, they'll ignore it. This ad is a literal visual representation of the old phrase 'in one ear and out the other' - hence, you will need the health plan because kids will always be getting into scrapes. That help?

Activity Score 1838
Other |

We're going to need more lube.

A.G. Pennypacker's picture

The concept is nice but the art (especially the type), is disappointing.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
JAGGY's picture

What concept. This is literal.

Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad


Yes the visual is literal, but using it to sell healthcare isn't.

So that's the concept.

Not very good I agree, but I don't think it's as shit as everyone on here thinks it is.

You all obviously don't get it.

Activity Score 1838
Other |

We're going to need more lube.

No Wai's picture

If no one gets it... then maybe it's a shitty concept.

No Wai
Activity Score 10
KDadá's picture

Disagree!! U problably dont get it bcuz u dont live in there id say!

Activity Score 106
doubledeuce's picture

buen laburo, festivalero si, ya lo sabemoss, peroo ede eso se trata, una buena idea y gran ejecucion de arte, otro premio mas para del campo

Activity Score 2
copywriter.txt's picture

As a father i like this.
As a creative either.

Literal? Yes.
Obvious? No


Activity Score 828
Charlie Pratt's picture

Dial back the "Shadow/Highlight" filter on your photo a little. The kid's face is great.

Charlie Pratt
Activity Score 427
quiensellevomiqueso's picture

Es mucho mejor de lo mejor que he visto para un hospital. Otro premio para Del Campo.

Activity Score 85
robottttrockkkk's picture

me gusta el concepto, la ejecucion esta muy literal, pero igual me gusta.

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Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
hoperator's picture

that plastic doll is scary. Looks like chucky!

Activity Score 80
Art Director
Combah's picture

Grande !!!

Activity Score 42
KDadá's picture

Está bueno, aunque el movimiento de las letras pudo haber dicho más con respecto a como entran por un oido y salen por el otro, pero, está genial para un hospital. Really clever

Activity Score 106