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Candy

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

Print advertisement created by Saatchi & Saatchi, Argentina for Hospital Aleman, within the category: Health.

Caption

Kids see differently
Hospital Aleman
Kinder Plan

Advertising Agency: Del Campo/Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Diego Medvedocky
Copywriter: Matias Eusebi
Art Director: Ammiel Fazzari
Account Supervisor: Paz Beccar Varela
Art Buyer: Koko Puch
Illustrator: Pablo Romanos
Photographer: Sisso Chouela
3D: Estilo 3D
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Hiperion's picture

I don´t understand why they seems like mannequin?
what´s the reason?

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

Places the focus on the issue - potentially dangerous objects that the child thinks they can eat, etc - not on the people. Your eye is drawn to the objects, so you can clearly see what the issue is.

Guest
pez's picture

Art Director: Ammiel Fazzari
Art Buyer: Koko Puch
Illustrator: Pablo Romanos
Photographer: Sisso Chouela

Do they need all this people to make this art?

pez
Activity Score 1804
Creative Director
Guest's picture

Yes Pez, this is how an agency works.

Guest
pajaro's picture

I like the concept, i dont kow about the mom and child looking like mannequin.
But still like the message

pajaro
Activity Score 69
Illustrator
pez's picture

I think message is great and true and a great insight for parents to use this kind of product...
but I don't like execution at all... I think they have mistaken introducing humans...
Last year campaign was so mucho powerful than this...

pez
Activity Score 1804
Creative Director
Gjeli's picture

@pez: yes you are right. I like the message but the execution is fake, Looking like mannequin at all, or in different way they look like sculptures of dead people :)

Gjeli
Activity Score 105
Art Director
Guest's picture

nice copy, bad art concept

Guest
Guest's picture

I see dead people.

Guest
Guest's picture

Jeez, good ad. Makes you truly realize how stupids kids are.

Guest
Guest's picture

nice work , but look like 3D Maya render view

Guest
bracco's picture

awful art

bracco
Activity Score 34
Creative Director
tirthomitro's picture

sorry guys, but the execution is so aw-fukin'-ful!
another good idea gone completely astray!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Blashyrkh's picture

Good idea but execution fails

Blashyrkh
Activity Score 32890
Art Director
raven's picture

nice idea, very bizarre execution.

raven
Activity Score 204
yasmina's picture

what the lego is seen as something potentially dangerous for kids? i dont get it let alone why using mannequins

yasmina
Activity Score 13
Copywriter at impact BBDO
Libor Oubrecht's picture

nice idea/concept, bad execution

Libor Oubrecht
Activity Score 309
Copywriter
gon_enelcamino's picture

My art director and I have a campaign for this product in our students portfolio, check it out: http://adsoftheworld.com/forum/52439

gon_enelcamino
Activity Score 838
Underground
Guest's picture

wow, looks like they ripped you off.

Guest
Guest's picture

Yours is better.

Guest
gon_enelcamino's picture

My art director and I have a campaign for this product in our students portfolio, check it out: http://adsoftheworld.com/forum/52439

gon_enelcamino
Activity Score 838
Underground
Guest's picture

@yasmina: they colud eat lego pieces, mistaken for candies

Guest
Guest's picture

this idea has been done, although different execution. what the heck are the cannes judges thinking? I'm really disappointed.

Guest
Guest's picture

Great idea but the mannequins don't work.

Guest
dollypoppin's picture

I get the message, but why do they have to look like statues? That, I don't get.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

the different balloons of thoughts are great. but the mannequins are not.
fire the art director,
but fire the creative director first, please.

Guest
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