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Sauna

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Caption

If you can imagine it you can build it.

Advertising Agency: HEIMAT, Berlin, Germany
Creative Directors: Guido Heffels, Matthias Storat
Copywriters: Matthias Storath, Susanne Düber
Art Directors: Kai Gerken, Danny Baarz
Photographer: Markus Müller
Illustrator: Jennifer Schumacher
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Highest Rated

Guest's picture

common!! this SUCKS!!!!!

Guest
marcel7's picture

I love them.

marcel7
Activity Score 996
Copywriter
Guest's picture

What is this doing up here?
Lame as hell..

Guest
SeanMartin's picture

Great intentions, but utterly missing the mark in execution. This is the kind of thing that really should be TV, not print, so you can see some kind of transformation. As it is, the ad just sits there.

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No, I am not a media buyer.

SeanMartin
Guest's picture

I've seen the tv version of this months ago... This is actually the first time i see it in print..

Guest
STRTLRS's picture

This won't sell. I thought German women had hairy legs, what's going on here?

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

mark3r's picture

Silent Hill!

mark3r
Activity Score 1949
Art Director at Scout
Favete's picture

HAHAHAHAHAHAH nice one

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

Guest's picture

Almost: If you can dream it, you can do it... from Walt Disney.

Guest
Guest's picture

very well the idea is clear and fast!

Guest
Guest's picture

stop rating your own work dudes. your work is very lame!!! try harder...

Guest
Javier Ramírez's picture

Poco novedoso.
Nada sorprendente.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

funny...and a little over ..maybe three sexy young ladies ..is better

Guest
Guest's picture

wrong credits

Guest
NatalieM's picture

Clever! I think this would work better for a small business loan or construction category, though. Do people really build saunas for their home? Hmm, maybe rich people do. Eh.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

common!! this SUCKS!!!!!

Guest
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