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Pool

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Caption

If you can imagine it you can build it.

Advertising Agency: HEIMAT, Berlin, Germany
Creative Directors: Guido Heffels, Matthias Storat
Copywriters: Matthias Storath, Susanne Düber
Art Directors: Kai Gerken, Danny Baarz
Photographer: Markus Müller
Illustrator: Jennifer Schumacher
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Highest Rated

Guest's picture

Malisimo!! muy muy malo!

Guest
stevenwhk's picture

C'mon, guys...

stevenwhk
Activity Score 2
Guest's picture

interesting print.

Guest
Guest's picture

What is this doing up here?
Lame as hell..

Guest
annasamara's picture

I like this one the best from the series. Mostly for the visual appeal.
Even though I think is would be a sacrilege to put a pool in this beautiful historic building.

The spa one makes me think of poverty, not building materials.

In my opinion the art direction is completely misguided.
I give them point for looking outside the box and trying to come up with something new,
but I am not sure it pays off.

Annya A.Uslontseva
www.auadesign.com

annasamara
Activity Score 79
Freelance graphic designer
Guest's picture

Good work! Every old and dirty building owners should be looking for his future plan with hornbach....

Guest
STRTLRS's picture

Guy looks like he's about to start walking like a gorilla. This one's better than the sauna version.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest's picture

lame

Guest
Guest's picture

lame

Guest
Guest's picture

bad as fuck!

Guest
Javier Ramírez's picture

Nada nuevo.
Rescatable dirección de arte.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

just there.art direction ain't bad however there's somethin i like bout d lighting however.

advertising'sbout d most fun u can have with your clothes on!
:Atomic

Guest
mattlittlegym's picture

Something tells me that Hornbach, or whatever the place is, doesn't build pools. This one is a stretch.

mattlittlegym
Activity Score 342
Advertising
Guest's picture

Malisimo!! muy muy malo!

Guest
stjames's picture

Great Ad!! Great Location!

stjames
Activity Score 11
Art Director at Saatchi & Saatchi
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