Roller Coaster, Wall

Agency Network: 
April 2012

Print advertisment created by Y&R, Brazil for Hopi Hari Theme Park, within the category: Recreation, Leisure.

Face your fear. New Montezum, the biggest roller coaster in Latin America.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flavio Casarotti, Rui Branquinho
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Illustrator: Vetor Zero
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Renata Colombo
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Glaucia Montanha

Comments (5)

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DilipRevar's picture
Activity Score 264

Visual may be same but Concept is different.. Brilliant ad...

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Texto gráfico para uma direçao de arte pode ser uma faca de 2 gumes! nesse caso foi o melhor resultado possivel!

Bob08's picture
Activity Score 749

They can face their fear but we know as they end.

NatsN's picture
Activity Score 164

Hahaha... love the characters and concepts they have chosen