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Agency Network: 
Published/Aired: 
July 2013
Description: 

Print advertisment created by Y&R, Brazil for Hopi Hari Theme Park, within the category: Recreation, Leisure.

Rollercoaster. Shows who you really are.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flávio Casarotti
Creative Directors: Rui Branquinho, Flávio Casarotti
Art Directors: Thiago Vinhático, Fabio Miki, Kleber Campioni
Copywriter: Rafael Barreiros
Illustrator: Feppa Rodrigues / Macacolândia

Comments (11)

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jackmancer2017's picture
jackmancer2017
Activity Score 6992

The visual is great, but 'shows who you really are'. What?

Maxster's picture
Maxster
Activity Score 67

Nice visuals! Really. But what am I left with?

certaintly's picture
certaintly
Activity Score 3994

fun.

is the color change of the coaster necessary though?
and i agree, the copy could use some work

morse's picture
morse
Activity Score 18024

Cool idea and I will remember it next time I'm on a roller coaster.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alausa's picture
alausa
Activity Score 1420

lol, and hide the pussy in you.

kleenex's picture
kleenex
Activity Score 50128

I love it.

kleenex's picture
kleenex
Activity Score 50128

I love it.

ARJr's picture
ARJr
Activity Score 45

It means that you start as something bold and brave
and finish it as something softer. As you you were showing your true colours..
Get it?

Rafael Barreiros's picture
Rafael Barreiros
Activity Score 22

Perfect!

Elson Miguel's picture
Elson Miguel
Activity Score 110

Nice Idea, well executed.

monoliz's picture
monoliz
Activity Score 1304

better without this copy

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