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Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by QG Propaganda, United States for Hopi Hari Theme Park, within the category: Recreation, Leisure.

Caption

Feel the zero-gravity, dropping from a breath taking sky-high tower in just 3 seconds.

Advertising Agency: QG Propaganda, São Paulo, Brazil
Creative Director: Marcello Droopy
Art Directors: Fernando Carreira
Copywriters: Americo Vizer, Adriana Machado
Photographers: Fernando Carreira
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Highest Rated

maxiey's picture

Very bad execution, so as idea.

maxiey
maxiey's picture

Very bad execution, so as idea.

maxiey
adderman's picture

couldn't really get what it's all about. but the blue sky is lovely :)

adderman
Activity Score 41
Farkyeri Communication Differentiations
desailly's picture

It's not a bad idea, it's just very simple.

But did they need 5 executions?

desailly
Activity Score 470
Copywriter
dadada's picture

6 executions!
in my sens 2 or 3 is enough.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

A.G. Pennypacker's picture

Yeah, I don't hate the ad(s) nearly as much as I hate that they did six executions of the same freakin' idea. It's like Dude, I GET IT!

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Guest commenter's picture

It's no higher than CRAP!

Guest commenter
Silverinha's picture

Terrible. You guys should work at Hopi Hari Theme Park, not in QG Propaganda (whatever this is).

Silverinha
Activity Score 65
Pianista
capobvious's picture

this lacks guts. or balls. there's a thought there, but you just stopped.

capobvious
Activity Score 68
XL's picture

I don't think this is all that bad. It's a nice simple idea. I can imagine myself getting to the top of this ride and then rocketing down and losing grip of whatever I'm holding, sure.

What ruins it for me is the other 5 executions, like you all said. If this was just a one-off, I don't think the reaction would be as negative.

I would pick the best one and dump the rest. And honestly, the most realistic one is the sun glasses. You wouldn't bring a big ol drink cup on a ride like this. Dentures: lame. Wallet: tough sell (it's in your pocket, after all). Camera: maybe. But people lose sunglasses all the time on rides.

XL
Activity Score 214
Jet Propulsion Lab's picture

I think they should've nixed the idea of showing everyday objects (however relevant and realistic) and have an actual human stomach floatig in the air. Then, you've got something...

Jet Propulsion Lab
Activity Score 10679
Copywriter
(sic)'s picture

The logo looks like the Eiffel Tower. Because of this, I got a little confused at the beggining...

(sic)
NatalieM's picture

Copy needs work and concept could use more brainstorming. I get it, but it doesn't entice me as much I would like. And I love thrill rides.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Jet Propulsion Lab's picture

Oh, I know! How 'bout a scarf? One purple and the other green? That'd be wicked!!!

Jet Propulsion Lab
Activity Score 10679
Copywriter
desailly's picture

How about a severed penis?

Just a thought.

desailly
Activity Score 470
Copywriter
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