Become a man, 3

Agency Network: 
April 2013


Print advertisement created by Y&R, Brazil for Hopi Hari Theme Park, within the category: Recreation, Leisure.


Become a man before your friends do.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Director: Rui Branquinho, Flavio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Illustrator: Zombie Studio
Photographer: Lucio Cunha
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certaintly's picture

hard to get.

looks like a teacher

Activity Score 3994
kcd0226's picture

I agree. He also looks a bit creepy sitting there with all of the kids.

Activity Score 91
Art Director
kleenex's picture

I do not see creepy in this ad. I do see a stinky set of ads though.

Activity Score 51721
Web Designer/Developer
Micah1221's picture

The humor is good, and I like the retro photo effect. The copy also stands out well.
Child-size clothes on the man would make the idea clearer, and tell a stronger story. The ad also has a weak call to action: parents will think i'ts ridiculous, and the appearence of the "man" will not appeal to kids

Activity Score 202
Graphic Designer
mcmulkinn's picture

bad insight. Going on a rollercoaster does not make you a man

Activity Score 82
Inkwell's picture

I agree. To me, 'becoming a man' usually means to have sex. In that context, these ads get a whole lot creepier.

Activity Score 148
Davy jones's picture

if this is a motorcyle maybe ok, but rollercoaster?? i dont think so.. nice retro style anyway..

Davy jones
Activity Score 94
Graphic Designer
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