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Camouflage, 2

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Ogilvy, Guatemala for Hooters, within the category: Recreation, Leisure.

Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Executive Creative Director: Miguel Mayen
Creative Director: Herberth Monterroso
Art Director: Francisco Coutiño
Copywriter: Roberto Gomez
Advertiser’s Supervisor: Javier Morales
Planner: Maria Andrea Salvado
Account Manager: Tete Del Cid
Account Supervisor: Antonieta Contreras
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Highest Rated

rainman's picture

this is not much different than calling a bar "The Office". It could be interesting but looking at a car ad and your girlfriend not knowing you are going to Hooters is not really connecting. Student execution at best.

rainman
Activity Score 267
Art Director
shaun1800's picture

Ha! My first thought was “what the hell is this piece of crap doing on here?”. Good idea and funny too. Would have been tough selling this one into the client.

shaun1800
Activity Score 293
Copywriter
zen_cah's picture

this is so interesting!!

zen_cah
Activity Score 72
zen_cah's picture

this is so interesting!!

zen_cah
Activity Score 72
Mammoths-Not-Dead's picture

me gusta! eso es genial! doy reír a carcajadas )

Mammoths-Not-Dead
Activity Score 404
ZeSheep's picture

Sheer genius !!!

ZeSheep
Activity Score 174
Copywriter at Mumbai
butoke's picture

nice!

butoke
Activity Score 99
Art Director at Mccann ericksson
karruza's picture

amazing ad! I can't even believe there's no one in the world ever thought of this concept!, brilliant!

karruza
Activity Score 288
fcostausb's picture

Nice.

fcostausb
Activity Score 173
Art Director
bate_palmas's picture

Brilliant

bate_palmas
Activity Score 1479
billbernbach's picture

seriously?

billbernbach
Activity Score 242
rainman's picture

this is not much different than calling a bar "The Office". It could be interesting but looking at a car ad and your girlfriend not knowing you are going to Hooters is not really connecting. Student execution at best.

rainman
Activity Score 267
Art Director
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