Honest wines, 4

October 2006

Our wines complement most foods wonderfully.
But Brussels sprouts are Brussels sprouts.
Neethlingshof, Stellenbosh Estate Wine
Exceptionally honest wines

Advertising Agency: FCB, Cape Town, South Africa
Creative Director: Francois de Villiers
Art Director: Schalk van der Merwe
Copywriter: Sasha Sanders
Photographer: Alain Proust

Comments (16)

Log in or register to post comments's picture
Activity Score 1021

beautiful pictures in this campaign.
very nice layout.

addyhoch10's picture
Activity Score 2592

i love these ads. very classy, very beautiful.
i'd love to see a different photo on no3. i love them.

philippertl's picture
Activity Score 656

Lovely! Simple and beautiful. And it works on the target group

Fractal Rene's picture
Fractal Rene
Activity Score 65

nice and classy ads, I can see them exhibited in Lürzer's Archive.

ellehcimeo's picture
Activity Score 3376

this is exactly how i feel about beets. i am fully supporting these ads. they are a lovely example of complimenting the copy withought taking over with art direction. hazzah!

JTW926's picture
Activity Score 184

beautiful ads, love them! great photography

chintan ruparel's picture
chintan ruparel
Activity Score 1516

wanna learn th art of making a classy ad...
this is how u do it..good job!

~ old habits die hard, older ones never do ~

creative420's picture
Activity Score 279

Love it. Awesome detailing.

hang-the-dj's picture
Activity Score 1262

I presented a campaign last week with the tagline 'Good, honest wines' with pretty much the same tone and idea as these (though based more around honest dinner party lines).

They didn't choose it (of course) but I doubt mine would have looked this nice.

drizae's picture
Activity Score 503

We had a campaign in NZ that had the line Good, honest chocolate for Whittakers. That was some fantastic work done.

Fail Harder.

hang-the-dj's picture
Activity Score 1262

Not sure if I've seen it, can you send me a link?

Yeah, it's certainly not a groundbreaking original concept but you can do interesting work with that idea, especially if it's got some kick-ass art direction. It's a copywriter's dream to have a long running campaign like that - I should have made my other campaigns really, really crap so they had to choose the good one. Next time...

Joe Harris's picture
Joe Harris
Activity Score 176

oh yeah - they had that campaign for a while - Saatchi Wellington did them. There were some ok print ideas as well.

addyong's picture
Activity Score 155

simple & nice! love it...

copywriter.txt's picture
Activity Score 828

Outstanding lines for a great concept.
Sasha Sanders, you made a good job.
Alain Proust, i still think that Ayrton Senna it's a lot better than you.

Rog's picture
Activity Score 6080

Gorgeous! I want a wine account, NOW!

>>>> That's not an ad. THIS is an ad.

WineLover's picture

Francois, congrats to you and your team. What beautiful pieces of communication. Stunningly crisp photography, warmly crafted copy. Puts those agencies in northern California who pick up wine estate accounts simply to win awards to shame. Great work guys, keep it up.