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Two Wheels Blue

Campaign
Agency Network: 
Published/Aired: 
July 2013

Description

Print advertisement created by Y&R, Brazil for Honda, within the category: Automotive.

Caption

Off-road spirit on two wheels.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Alexandre Vilela
Art Director: Paulo Monteiro
Copywriter: Gustavo Cavinato
Photographer: Shutterstock
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certaintly's picture

dumb

certaintly
Activity Score 3994
monoliz's picture

i see only spirit of cripple.

monoliz
Activity Score 1304
morse's picture

Why compare your bike to a crippled off-road car? Doesn't make sense to me.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Barbara O.'s picture

huh

Barbara O.
Activity Score 211
Barbara & 1923 |

Barbara O.

kleenex's picture

I like the concept.

kleenex
Activity Score 51078
Web Designer/Developer
stinger25's picture

Agree with kleenex. The copy has not worked as hard as the art.

stinger25
Activity Score 26
Copywriter
mmackinven's picture

Haha, I quite like this series :)

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

LittleJoe's picture

Maybe better "4x4 spirit on two wheels", but I agree... Doesn't make sense to me compare a bike to an off-road car... off-road bikes already exist...

LittleJoe
Activity Score 345
Graphic Designer at Torino
Lazarus's picture

What's the point of this? There's no logic here.

Lazarus
Activity Score 1536
Creative Director
liny_77's picture

ok

liny_77
Activity Score 206
Creative Director
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