This is Not New

Agency Network: 
February 2010

Print advertisment created by rp&, United States for Honda, within the category: Automotive.

This is not new.
New has gotten old. It's exhausted, winded and has seen better days. So let's not call this new. Let's settle on something else. Let's simply call this next. Introducing the first creation from Acura Design Studio — the ZDX four-door coupe concept. Introducing Next.
Acura Advance

Advertising Agency: rp&, Santa Monica, CA, USA
RPA / Chief Creative Officer: David Smith
Creative Director / Copywriter: John Hage
Head of Art: Phillip Squier
Photographer: John Midgley
Production: Shirley Tuber

Comments (2)

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sold's picture
Activity Score 3305

sorry, weak campaign.

raghavendra's picture
Activity Score 232

this is a much better campaign than the following one, especially the copy bit