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Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Fischer, Portugal for Honda, within the category: Automotive.

Caption

Your ears can help you park.
Honda Jazz with front and rear parking sensors.
Honda. The power of dreams.

Advertising Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
Photographer: Krypton Photo, Fred Van Zeller
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john ler's picture

pretty lame for a baseline such as "The power of dreams"
Just an opinion.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

Love it. So good and funny.

Guest
Guest's picture

Hahahahahaha. This is very good!

Congrats!

Guest
Wordnerd's picture

Man i was puzzled for some minutes thinking: "My east? monks? eastern monks?" then i saw it's misspelled. Now it's clear, but disappointing. i mean: what the..?

Wordnerd
Activity Score 6692
Copywriter
no_user's picture

In the JPEG file is written "Your ears can help you park".

It makes sense to me. I liked it a lot.

no_user
Activity Score 125
Disco Munky's picture

Parking censors aren't a new thing, and these ads are quite boring for Honda.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

theanc's picture

Funny but not so clear for everyone.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

Really great and pretty funny to.

Guest
Guest's picture

great job guys.

Guest
Guest's picture

How the hell do you sell any cars with ads like this?

Guest
Guest's picture

Me gusta mucho. Felicitaciones.

Guest
Guest's picture

Awesome idea. Love the 3 executions.

Guest
tirthomitro's picture

pretty ugly

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

jajajajajaja.

buenas fotos.

Guest
talkingisfree's picture

It's just basic, not witty, not clever...and not Honda.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

Guys, c´mon...that´s a good campaign, It´s funny and the execution is nice. Well, that´s my opinion, who cares.

Guest
veli's picture
veli
Activity Score 226
Art Director at Art Director Intern at Goodby, Silverstein & Partners
Guest's picture

this is the dumbest reference I've seen in years.

Guest
just write's picture

i like the copy... execution is funny... great job guys..

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

The fact that they are duplicated made a very interesting execution. Good job, guys.

Guest
CurryJ's picture

So why monks?

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

Guest's picture

I can't believe someone can't understand this idea.

it's as obvious as possible.

Guest
petek's picture

east? you mean "ears", right?

petek
Activity Score 1894
Creative Director
Emran Hayat's picture

makes sense

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

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