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Mice

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Fischer, Portugal for Honda, within the category: Automotive.

Caption

One simple miss can make one big mess.

Advertising Agency: Fischer Portugal, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
Illustrators: Marco Martins
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Guest's picture

If it wasn't for the Honda logo, you'd think this is just an ad for kids. Adults would probably ignore it, when flipping through a magazine.
I don't think this is suitable for Honda at all.

That said, I love the concept, and the illustration.
The illustration is so brilliant it scares the shit ouf of me. I can never become this good!

Guest
no_user's picture

Amazing art and idea.

Very good campaign. Congrats.

no_user
Activity Score 125
Guest's picture

great art direction!!!!!! LOL

Guest
Guest's picture

Very Nice, bye bye mouse...

Guest
Guest's picture

I Like this stuff.

Guest
Guest's picture

Great! Impressive art.

Guest
Zaidi's picture

mast illustrations maza aa gaya good job nice thought

Zaidi
Activity Score 80
Advertising
premc's picture

great !

8/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

john ler's picture

Stop putting your finger in the nose !
;)

btw, i love these illustrations but have to agree with the comment above : does it really fit to honda's target ?

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

I have a Honda and loved this ads. So, why not? :)

Guest
Duckman's picture

Nice mice :)

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Guest's picture

I know this was translated, but "one wrong turn" makes so much more sense to english speakers than "one simple miss" which is awkward and unclear.
Cute enough campaign but provides no differentiation---why is honda's nav system superior or different etc

Guest
Bob08's picture

What kind of house could have that kind of tunnel starting in a middle of a room.

Bob08
Activity Score 749
Guest's picture

hello, i'm bob08, i never done a good ad in my hole life, so i came here to raise irrelevant questions. thank you. :)

Guest
Guest's picture

good idea, good message but will not be effective to the target audience so its a bad ad nonetheless.

Guest
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