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Lighting system

Campaign
Agency Network: 
Published/Aired: 
June 2007

Description

Print advertisement created by Villarrosas, Spain for Honda, within the category: Automotive.

Caption

AFS, Adaptive front lighting system.

Advertising Agency: VILLARROSAS, Barcelona, Spain
Creative Director: Oriol Villar/Fernando Codina
Copywriter: Miguel Angel Elizalde
Illustrator: Brosmind
Producer: Melanie Andrada
Account Supervisor: Albert Lopez
Advertiser's Supervisor: Roger Solergibert/Natalia Sagales
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A. J. SMITH's picture

Whats the deal here? Just do something wacky and put Honda - The Power of dreams on it?

Looks ace, but wtf?!?!?!?

Oh, I wish I had such a client. Honda are such fun.

A. J. SMITH
Activity Score 2822
futura's picture

i think there is more about it. as much as i understood the whole campaign, it's about showing the intelligent cmbs (etc) in a way, that everybody could follow the technologie behind it. nice, like it :)

futura
Activity Score 148
Other
miko1aj's picture

Dream about front lightning system. Whole campaign is clever. Shows dangerous situations in unreal way, so it's not drastic and more acceptable. Nice campaign.

miko1aj
Activity Score 3086
TopJeff's picture

It's attention-getting, and certainly a creative style, and if I already know what an adaptive front lighting system is, I can see how they illustrated the concept. If, however, I have no idea what AFLS is, I don't think I'd be able to understand it from this ad or gather enough about it to see a benefit in a Honda vehicle.

Jeff

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TopJeff
Activity Score 479
Marketing Manager
Spanky's picture

please do not take LSD and drive. but if you do drop acid and drive, drive honda.

Spanky
Activity Score 4899
Other
fersvax's picture

Beautiful!!

fersvax
Activity Score 1239
Art Director |

FER.

addyhoch10's picture

a Lindworm on the Street in Dim light...

addyhoch10
Activity Score 2592
Art Director
PP's picture

what?

PP
Activity Score 66
Art Director
ivancapo's picture

Excellent campaign!

ivancapo
Activity Score 88
Art Director
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